After 8 years of working in the financial sector, I have realized that I am not in the right place and I didn’t have the reason to go to the office every day. I had to take a decision that has changed my life completely which is to fulfill the dream of my childhood and work in the sports industry. I completed a masters in sports management from IE Business school in Madrid and founded timeout sports with the main aim of commercializing the sports sector in MENA region. I started alone in a small office having all the doubts in the world till our first commercial partnership was done and the rest is history. We are now one of the leading agencies in the world of sponsorship and image rights with an international footprint doing deals in Africa, Asia, Europe, and USA.